Senior Digital Marketing Manager

Company

GTN Group is headquartered at Dubai International Financial Centre (DIFC) with regulated operating subsidiaries in Dubai and Singapore that serve the Middle East and Asia and its dedicated technology development centre in Colombo, Sri Lanka. GTN Group currently has a team of 250 employees with the common purpose of creating the most comprehensive trading ecosystem globally.  


GTN operates a B2B and B2B2C business model, allowing customers access over 80 markets and multiple asset classes using its proprietary trading and investment platform.  Our award-winning Global Trading Network platform is provided as a Service.  Built on a cutting-edge, scalable, and future-proof architecture, it combines access to global investment opportunities, real-time trading and comprehensive operations servicing.


A career at GTN means working in an exciting, high-paced environment in a constantly changing industry, where you will spend most of your time on client-centric and value-adding projects for our clients and partners to achieve continued success.

The Role

The role will be responsible for the digital marketing strategy, including PPC, organic social, paid social advertising, SEO, CRM and the performance of our B2B website. Success will be measured on the ability to cost-effectively engage, acquire and consistently move GTN’s prospects through the marketing and sales funnel using a variety of creative tools and channels, as well as the role holder’s ability to influence the perception of GTN across digital channels and performance metrics on our website.

Key Responsibilities
  • Manage the performance of GTN’s website, ensuring conversion is optimised, and there’s a clear strategy for lead generation and free-to-access content

  • Build and implement digital marketing activities across multiple channels (SEO, PPC, Marketing Automation, Social Media Marketing, and site experience).

  • Execute tactics and projects within the strategy defined at the global and regional level, managing projects seamlessly through to execution

  • Work with the Field Marketing Managers to define an ABM growth strategy that identifies the most cost-effective channels to influence and inspire our buyers through the funnel

  • Implement, manage and report digital marketing activities such as Paid Social, Email Marketing, CRM and marketing automation programs

  • Deploy an SEO strategy aimed at decreasing customer acquisition costs and making GTN the most visible player in the target segments

  • Provide actionable technical knowledge and best practices to the GTN’s Marketing Team members and extended GTN functions

  • Create a testing and experimentation framework for continuous improvement

  • Maintain a clear understanding of state of the art in SEO, PPC, Social, Affiliate Marketing, Display, and Retargeting

Requirements
  • Broad experience across all key areas: Web Management, Landing Page Optimisation, SEO, SEM, PPC, Google Ads / SA360, LinkedIn Campaign Manager, programmatic display, day-to-day website management, SMO, CRM

  • Hands-on experience using all major digital platforms: Google Ads / SA360, LinkedIn Campaign Manager, programmatic display, day-to-day website management, CRM, SEO, CRO.

  • Exceptional analytical skills, including synthesising data from Google Analytics, Data Studio, and CRM systems (SalesForce, HubSpot, Zoho…), to build an end-to-end view of customer journeys.

  • Run digital marketing campaigns on LinkedIn, Facebook and Google, focusing on lead generation.

  • Experience running email marketing campaigns, comfortable using marketing automation systems such as HubSpot, Pardot, Marketing Cloud, Marketo…

  • Update, communicate project progress to all stakeholders and look for solutions where necessary.

  • Enthusiastic, committed and motivated with the initiative to improve the current process and generate and implement new ideas.

What We Offer
  • Participating in an exciting journey of democratisation by which investing is not bound by location, instrument, or the investor’s circumstances

  • The chance to work in a fast-growing company, within a fast-paced environment with experienced industry leaders

  • A client-focused and purpose-driven organisation with an open and collaborative culture enriched by diverse cultures

  • GTN offers a work culture where strong team spirit, drive and passion are celebrated and recognised

  • We offer excellent terms of employment both in terms of compensation as well as benefits

Thank you!